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Why I set up a sustainable organic headwear brand for women

Em, 41, lives in Aberystwyth. Through her business Eadiechops she makes original funky headwear for everyone, and specialises in chemotherapy hairloss.

Eadiechops is an organic, sustainable headwear brand based in Wales, designed and made in the UK by hand using organic cotton jersey.

I first started making headwear for babies when Eadie was six months old. Then my lovely friend Claire was diagnosed with breast cancer and I started making items for women who have lost their hair.

I have all our printed designs done here in the UK on organic fabric with water-based inks so there’s zero water waste and it’s very eco-friendly. I can source those back to the person who spun the yarn. And I make every single item at my studio.

What do you love about what you do?

I love knowing that we help boost women’s confidence when they are feeling their lowest going through chemotherapy. Hair loss is a hugely personal thing and enabling people to attend their child’s first day at school or stand proudly and ring that ‘end of chemo’ bell is a real honour.

What challenges have you had to overcome?

Covid was an extremely busy for time for us and the drop off in sales after that has been a big deal. We had to work very hard to keep sales moving as people don’t have quite as much expendable income. We have also dealt with people copying our designs and undercutting our prices. We can only hope that people recognise our quality.

What’s the best advice you’ve ever been given?

Stay in your own lane, don’t worry about what you’re doing just be the one to watch.

Where do you see yourself in five years?

I would love to keep producing more organic apparel such as tees, but our biggest goal is to be visible in every cancer centre in the UK.

What advice would you give someone who wants to set up their own business?

There’s no good time to start, you just have to start today. Start the page, make a list, send the email, do the side hustle. Just go for it and if it flops, so be it, but don’t just not do it.

Instagram: @eadiechops

Charlotte Harding
Charlotte Harding
Charlotte is a journalist and the co-founder of The Women's Work Collective.
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